Review essay on Henry Jenkins concepts Example | Topics and Well Written Essays - 2000 words

Review on Henry Jenkins concepts - Essay Example In the contemporary world, every aspect of human life is influenced by the rapid changes in communications, storytelling and information technologies which affect the ways in which people interact with each other. As Jenkins maintains, media convergence cannot be comprehended as mere technological shift, because it alters the relationship between existing technologies, industries, markets, genres and audiences. Jenkins makes a significant contribution to the understanding of the contradictory nature of media change through the theory of media convergence which indicates sites of tension and transition in the media environment. â€Å"The American media environment is now being shaped by two seemingly contradictory trends: on the one hand, new media technologies have lowered production and distribution costs, expanded the range of available delivery channels and enabled consumers to archive, annotate, appropriate and re-circulate media content in powerful new ways; on the other hand, there has been an alarming concentration of the ownership of mainstream commercial media, with a small handful of multinational media conglomerates dominating all sectors of the entertainment industry.† (Jenkins 2004, P 33). Therefore, it is essential to comprehend that Henry Jenkins has made incredible contribution to the understanding of new media and this paper makes a reflective exploration of Jenkins as a key theorist of new media and media convergence from the perspective of its users and participatory culture. Henry Jenkins has been recognized as one of America’s most respected media analysts and he has made essential contribution to the understanding of new media and media convergence. Significantly, Jenkins makes an important attempt to expose the various cultural transformations taking place as media converge in his work Convergence