Marketing plan Essay Example | Topics and Well Written Essays - 500 words

Marketing plan - Essay Example They also have expectations about values of the goods or services they choose (p. 8). Products and services of Pizza restaurant can be said to deliver values to customers when the company offers set of benefits being promised to satisfy customer needs and wants by differentiating their products, positioning brand equity, communicating value propositions and making consumers very loyal to the brand as well. These products and services will be able to provide Unique Selling Proposition when they possess unique qualities that differentiate them in a way that customers purchase rather than its rivals (Hindle, 2008, p. 197). Answer to Question- 2- Current Marketing Strategy Marketing mix comprises of basic marketing tools that a firm uses to pursue its marketing objectives, termed as four Ps of marketing as described by McCarthy (Kotler and Keller, 2006, p. 19). The Pizza Restaurant’s current marketing strategy is to expand segment positioning by including product, price, place and promotion elements. The unique characteristics of the products and services that it proposes to deliver will provide solution to customer needs (Product) for a reasonable and affordable prices (price) that they are ready to spend for the values. These products and services will be directly distributed (place) to them in the restaurant.